Kiddicare has rebranded and is coming to a warehouse near you

Must resist temptation. Must not blow wages on buggy accessories – me

I had a lovely time earlier this week when I was invited to look round the new Kiddicare store in Nottingham.

If you’re not familiar with Kiddicare, it’s a parenting supplies store that started as a tiny shop in Peterborough, grew into a HUGE warehouse experience in the same city, launched a website with over 5,000 products (many at discount prices), was bought by Morrisons and is now busy rolling out no less that 10 new stores across the UK. Phew.

The Nottingham superstore is in the Castle Marina retail park and is the first site to open beyond the flagship Peterborough store. It’s also the first to boast the new bright and airy branding.

33,000 sq ft of temptation

When you walk in, there’s a friendly reception desk and the whole place feels big, but not intimidating or stuffy, despite the inherently box-like structure of a 33,000 sq ft warehouse.

The range of products is amazing – there are 3,000 of them! The buggy area is the size of a small city with enough accessories to make a grown mum weep with joy, and there’s pretty much everything you could possibly want to kit out your playroom and nursery, including the gorgeous Frugi range, as modelled by Miss J below.

For first time parents, there’s also a ‘Very Important Baby’ service, which means you can book a session with a personal shopper and get no-obligation advice on what you need (and don’t need) for your new arrival.

An experience

Kiddicare Nottingham feels like more than just a place to shop – it’s a bit of an experience. The cafe is spacious with a play area and a gorgeous little snug if you need a bit of peace while breastfeeding.

I’m also quite excited about the community room at the back of the store, which will play host to baby classes and other community events. We had a taster session of baby yoga and baby massage with Hayley Holden of Sole Nutrition and I really enjoyed it.

All that means it’s not so boring for the small people being dragged out on a shopping trip and it would make a perfect meeting spot for catching up with fellow mums and dads.

Attention to detail

It’s the special finishing touches that really appeal to me. Throughout the store are touchscreen panels linked through to the website. If you find something online that you can’t see instore, you can use the panels to see if what you want is in the back warehouse and if it is, they’ll bring it out for you. I think that’s how they’ve managed to make the store feel well-stocked but not over-crowded.

In the car seat area, there’s a TV showing cartoons to keep little ones busy as you browse, and a fitting service so that you can have a professional help you test your shortlist in your own car.

Near the exits, you’ll also find a buggy repair centre ready to help with wobbly wheels and broken clips, and I have to mention the toilets, which have been specially designed to fit a buggy inside and sport are two loos in each cubicle – very cute!

Worth the trip

There are a further nine Kiddicare stores opening throughout the UK and I’d definitely recommend checking out one near you. Just make sure you bring some willpower.

Disclosure: I attended a blogger information day at Kiddicare Nottingham and was given some products as a taster of their range. No payment was received for this post and all posts are 100% honest.

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