Each time, I’m being unhooked, my duty is to tweet!
How often do you remember to give yourself a breast exam? Do you even know how to do it correctly?
To help generate increased awareness of the need for regular breast self-examination, Nestlé Fitness have come up with a rather novel campaign. They’re put a sensor inside the clasp of the bra of a leading Greek celebrity Maria Bakodimou and every time she removes it, it sends a message via bluetooth to her mobile phone, which then tweets to let the world know she has undone her bra.
“Eh?” you may be thinking, “How on Earth does that help?!”
Well the Tweeting Bra doesn’t announce the removal of her undergarments – that’s purely the novel aspect that helps draw people’s interest – the tweets actually contains a vital reminder…
— TweetingBra (@tweetingbra) November 23, 2013
The aim is to spread the life-saving message around to everyone across the globe, one tweet at a time, and it certainly seems to be helping raise awareness. The Tweeting Bra now has over 6,000 followers and has been covered everywhere from The Independent to the Daily Mail. The website, as you’d expect, also contains plenty of information about how to perform your monthly breast check effectively.
Breast cancer is the most common cancer in the UK and, according to breastcancercare.org.uk, around 55,000 people are diagnosed with breast cancer each year (including 400 are men) so the importance of this cause cannot be underestimated.
Want to get in on the action? Sadly, you can’t buy a Tweeting Bra for yourself, but you can check out the latest news from the campaign by following the Tweeting Bra hashtag: #tweetingbra
This is a sponsored post but all thoughts are my own