Always write truthfully about a product or company, even if they give you free stuff – BritMums
I welcome PR approaches that are relevant to this blog. This includes review requests, as long as they are suitable for our family.
Just let me know what you think might work.
Honest reviews
With every post, I aim to be totally honest. This means that if I review something, however I came by it, I’ll mention the good, the bad and the ugly.
I want to maintain a reputation for content that can be trusted, and for providing the kind of information about products / activities that parents really want to know.
If I’ve been given a product or experience free for review, or received any kind of payment, I’ll let you know.
Guest posts
I very occasionally accept content written by thirds parties if it is relevant to this blog and its readers.
If this ever involves a fee, it will be clearly highlighted. As of April 2012, I do not accept any form of sponsored post.
Ongoing relationships
In some cases, I will work with a brand beyond a single post – as a brand ambassador, for example. In such cases, a fee or other form of payment may be received.
My affiliation with any brand will always be highlighted in relevant posts here or elsewhere.
Blogging with integrity
I adhere to the following rules as provided by Brit Mums:
- Make transparent any relationships with products or companies. If you have received a product for free to review, make sure that’s mentioned in the review. This can be easily done. Some bloggers mark reviews with a line that states something like, “This product was provided to me free of charge from the company in order to review it. However the opinions expressed in this review are independent and my own.”
- If you have an ongoing relationship with a sponsor, be clear about it, describing it in a post or disclosure page and linking back to it in related posts.
- Clearly label advertising, advertorials and/or sponsored posts.
- Always write truthfully about a product or company, even if they give you free stuff.
- Observe intellectual property rights.
