Are there any more? – JD, 5
This week, we were sent a pack of Roast Beef Hoops and Crosses – the new type of crisp from Walkers.
So what makes them different? Well they’re baked, which the makers say means they contain 30% less fat than standard crisps and according to the packaging, “Walkers baked Hoops and Crosses are a tasty new way to boost kids’ wholegrain”.
Here’s the nutritional information:
| Walkers Roast Beef Hoops and Crosses |
Per 18g Pack | Per 100g |
| Energy | 358kg / 85kcal | 1987kg / 474kcal |
| Fat | 3.8g (0.3g saturates) | 20.9g (1.9g saturates) |
| Carbohydrate | 11.0g (1.0g sugar) | 61.3g (5.8g sugar) |
| Fibre | 1.1g | 5.9g |
| Protein | 1.3g | 7.4g |
| Salt | 0.27g | 1.49g |
And here’s the nutritional information for a typical pack of crisps:
| Walkers Smokey Bacon Crisps |
Per 25g Pack | Per 100g |
| Energy | 542kg / 130kcal | 2168kg / 520kcal |
| Fat | 7.6g (0.6g saturates) | 30.5g (2.5g saturates) |
| Carbohydrate | 13.4g (1.1g sugar) | 53.4g (4.4g sugar) |
| Fibre | 1.0g | 4.1g |
| Protein | 1.5g | 5.9g |
| Salt | 0.32g | 1.30g |
Clearly Hoops and Crosses compare favourably pack for pack, but it’s worth noting that gram for gram, Hoops and Crosses are saltier and more sugary than a standard packet of crisps.
Turning then to the wholegrain claim, it seems that the crisps are made from every part of the grain kernel (the outer fibre-rich bran, the inner micronutrient-rich germ and the starchy main ‘body’ of the kernel), which is thought to be good for protecting against diabetes and heart conditions, among other things.
It’s unclear how much wholegrain a pack provides, but assuming it contributes to the majority of the carbohydrate content, let’s say 10g. I struggled to find data on recommended wholegrain intake in the same way you would expect for standard nutrition like fat and salt, but it does appear that over 8g is considered a good source, so the claim on the pack seems valid.
As the packet doesn’t say they’re suitable for vegetarians (update: they are suitable for vegetarians!), I passed the taste testing job to JD. He didn’t seem to notice the fun shapes, but was quite impressed with the taste:
They are delicious. They taste like they’re made by crisp specialists. They’re meaty, crunchy and no ‘bits’.
And husband Mark’s verdict?
Really tasty. Perfect for eating with a sandwich. They don’t taste wholegrain at all.
Overall, Hoops and Crosses seem like a slightly healthier option than standard crisps, without any compromise on taste. We’d recommend them – in moderation, of course.
Disclosure: we were sent a pack of Hoops and Crosses free of charge for review. A payment was also received for this post. All posts are 100% honest.











I’m now working my way through the other tools – it’s scary, but if there are things I could do to improve my family’s health further, I’m incredibly keen to do so.
















