Is bathing baby a special experience in your house? Or if your babies are grown up, do you remember their bath times well?
I remember both my babies being terrified of the water at first – perhaps picking up on our initial nerves – but bath times soon became a calm and special time where they got real enjoyment from their little home-spa sessions.
While some believe a bath is just a time to clean your baby, JOHNSON’S firmly believe that bath time is so much more. It is a time for more bonding, more learning, and more sensory stimulation, which means engaging your baby’s senses through sight, touch, sound, and smell.
I remember singing softly and pouring water over our little ones’ fingers and toes for them to feel. I remember seeing the wonder in their eyes. They loved those first splashes – lifting tiny arms, turning to the sound as they broke the surface tension, blinking at the droplets of water, clumsily popping tiny bubbles with even tinier fingers. Long before we introduced toys and crayons to the bath, we were already on an adventure together at every bath time.
Check out the global campaign video, complete with adorable baby:
To me, this ‘so much more’ thinking makes absolute sense, and as a parent with a million and one things to do, I think it’s great reminder that an essential activity can also be a very special one.
In fact, the multi-sensory elements inherent to bath time are proven to aid better cognitive development for babies in their first 3 years. For example, playing with bubbles helps develop hand-eye coordination, splashing helps teach babies cause and effect, and listening to bath time music can help stimulate parts of the brain responsible for memory.
Now a very interesting set of stats in the supporting research conducted by JOHNSON’S with more than 3,500 parents across the globe* is the impact of fragrance. Apparently, babies bathed with a fragranced product displayed 30% more engagement cues with their parent after the bath and nearly 25% less time crying before sleep. I wish I’d known to try that one, although I do recall that familiar smells were always a calming trigger for my kids.
So, do these stats ring true with you? And will they change the way you think about bath time with baby?
This is a commissioned post. *The JOHNSON’S® Global Bath Time Report was sponsored by Johnson & Johnson Consumer Companies, Inc. and conducted online by Harris Poll in November 2014 among 3,574 parents of 0-3 year olds aged 21 and older in Brazil, Canada, China, India, Philippines, UK and US.